YACHT Premiere "L.A. Plays Itself" Video in Conjunction With Uber Surge Pricing

Photo by Bec Lorrimer / YACHT

YACHT's new album I Thought the Future Would Be Cooler is out October 16. Today, they revealed the video for their new single "L.A. Plays Itself" via a dedicated website. But there's a catch: The video is viewable when Uber begins surge pricing at 1.1x the normal rate in Los Angeles. (Thus, in a way, L.A.'s traffic patterns automatically hit the play button.) 

When L.A.'s Uber pricing exceeds 2x the normal rate, the will drop a Darq E Freaker remix of the single.

Stay tuned to YACHT's Twitter for updates on when the video is viewable.

Here's a video explaining how it works:

Watch YACHT perform "Summer Song" on Pitchfork.tv:

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